WHAT'S BEHIND OUR "PICK & WE CREATE" CONCEPT
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Three formats, one starting point: the picture you choose. Browse the "Pick & We Create" collection and find your image.
"Pick & We Create" is our collection of artwork, made up mostly of analog photography so far.
The name is also the idea behind it: you choose the piece, the size, and the format, and we bring it to life for your space.
HOW TO MAKE YOUR ORDER
Once you've chosen the piece and the measurements, the job is to find the suitable format — one that fits both the character of the image and the place it will eventually hang. A soft, grainy analog frame calls for a different surface than a sharp, high-contrast one. A small kitchen wall wants something different than a high-ceilinged, sun-filled living room. That matching is possible — all you need to do is choose what speaks to your eye and your gut and to take time for it.
FORMATS
Fabric Wall Hanging

This is our handmade format, and home to most of our analog photography.
We order the fabric from Estonia through Muzefab — we use a linen-viscose blend (200 g/m², half linen and half viscose), pigment-printed. This blend gives the
image linen's natural structure and texture, while the viscose adds a soft drape and a subtle sheen. The result is a fabric that lets you feel the image's grain and tonal range almost by hand, and never comes across as glassy or cold.



Once the fabric is printed, our sewer sews it into the shape. We buy the wooden frame rods from local Estonian producers and cut them ourselves to the exact size. Each strip gets drilled and threaded with leather cord — both a hanging mechanism and a finishing detail that gives the whole piece a warmer, handmade feel.
Aluminum Prints
If you're looking for something sharper, sleeker, and more technically durable, the aluminum panel is the right choice.

It's made of a polyethylene core sandwiched between two aluminum layers — a lightweight yet extremely rigid material that stays perfectly straight on the wall and never warps, unlike paper or fabric. The surface is coated with a UV-protective laminate, which makes the print washable and suitable even for humid or unheated rooms — a bathroom or a summer house, for instance. A hidden mounting frame is attached to the back, lifting the piece a few centimeters off the wall and creating a light, airy, almost floating effect. These panels are printed for us by Digifoto.
Fine Art Poster
The third option is a classic art print on paper — a Fine Art poster, also printed by Digifoto. It's a good fit if you'd rather frame it yourself, or if you prefer something lighter and more flexible that's easy to transport and fits almost any budget.